Thursday, May 4, 2017

How To Start A Blog

I've gotten so many emails about starting a blog and being successful that I decided to write a post about it! Truthfully I don't feel qualified to write this post because there are so many other successful people BUT I have built a platform from the ground up and Lord willing it will be as big as I want it to be one day. I'm going to break this post down into what to do and things I've learned.

If you look back on my first posts I truly want to crawl in a hole because it's just bad but it shows how far I've come and how much growth I've experienced. 🙈

So first things first let's start with the basics! You want to write a blog and know that much. Now what?

The Basics
  1. What are you going to write about? Narrow that and really decide what you want your content to consist of. It can fluctuate a little with different types of content but it mostly needs to stay true, especially in the beginning. Readers love consistency. They want to know exactly what they are going to get from you. Throwing in a surprise every once in awhile really boosts traffic but really decide whether it will be fashion, food, beauty, hair, lifestyle, fitness, etc. Once you have that you can start the rest of the startup process.
  2.  Choose a name.. pick something that's catchy but also easy to say and remember. Let it embody you and who you are and what you want your blog to be about. Create a mission statement for your blog. This helps create direction and really show you in words what you want your blog to be. If you ever loose your vision or track just go back to the mission statement. Mine is: A place for women to gather to be encouraged, uplifted and inspired. A virtual best friend that shares her story with you, her ups, downs and her favorite fashion, beauty and makeup finds. 
  3. Decide on your platform. Blogger or Wordpress. Blogger is personally what I use but a lot of women in my niche use Wordpress. I say go with Wordpress if you want your blog to eventually become a job. If you want it to just be a hobby, go with Blogger. 
  4. Start writing content before you go live. This will make your life easier once you officially launch your site. Save them and once you launch you can easily post.
  5. Decide on how often you'll post. Remember consistency is key. Pick the days that work best for you. I post Monday, Tuesday and Thursday and try to post on Instagram five times a week. I post on the blog at the same time everyday and on the blog. I schedule my blog posts at 2:00 am CST so they are in your inbox by the time you wake up and I post at 1:30 on Instagram. It's lunch time or a little after for those in different states. 
  6. Get good photos. This is KEY. No one likes to look at a blog with bad photos that aren't visually appealing. Even though it's extra work, reach out to photographers in your area and offer to tag them in your posts in exchange for photos. 
Thing I've Learned Along the Way:

  1. Writing a blog is hard work and exposure doesn't come overnight. Maybe a few cases out of a few hundred but usually the blogging takes a lot of time, dedication, consistency and devotion. If you can promise to put the effort in, do research and be the best blogger you can I promise you'll be successful in some way! Your success may not look how you thought but don't put parameters on your potential! 
  2. Be patient. I don't have to expand on this because it really ties in with the lesson above but it's true. Time is huge in the blogging world.
  3. Make friends and reach out to people. Don't look at everyone as competition but rather as "we all offer something different." 
  4. Determine what makes YOU different from every other blogger. What do you bring to the table that no one else does? Your authenticity, humor, personality, champagne style on a beer budget...? Whatever it is, figure it out and pursue that. 
  5. Know your strengths and play to them. For me, I really come up with content ideas when I'm not sitting down and thinking about it. Mine come in spurts and are very random and I just write it down and expand on the idea later. Your strength may be setting aside time to brainstorm. But ask some people that know you well what you're good at and use that to your advantage on your blog. 
  6. Don't determine your worth and success based on how many likes you get. Your blog and what you offer is so much more than that. Focus on numbers and improving but don't obsess so much that you forget why you're writing a blog in the first place.

I hope this post was helpful and encouraging to everyone considering starting a blog! If you have any other questions please comment below and I can put another post together! 

Happy Thursday! Shop my look here: 
(my phone case is showing up as blank so click the icon after the shoes if you want to buy my case)


  1. Hi Abi,

    I loved reading your post! I was going back and forth for a while before starting my blog a year ago and I am so thankful I did! It's my corner of the internet where I can freely express my creativity :) I do have a (hopefully) quick question - how do you go about reaching out to photographers for collabs? I'm always too shy to ask them to take my photos. Thanks again for the thoughtful post! I hope you have a great weekend :)

    xo, EK

    1. Hi Ela! I usually just reach out and say that I am in need of a photographer and I am willing to promote their name in exchange for photos. :) Hope this helps!

  2. Hi Abi!

    I absolutely loved this post! So helpful :) I do have a quick question for you. You said use Wordpress if you want blogging to become a career and Blogger for a hobby. Why is that? I currently use blogger and hope to one day blog more than just as a hobby! So I was wondering what the difference is?

    Thanks so much!

    1. Hi Savanna!
      Thanks so much for reading! I apologize it's been a few days since I've gotten back to you. Blogger is just not used as often with different platforms like RewardStyle.. the more professional platform is Wordpress. I currently use Blogger and haven't made the switch to Wordpress but want to blog full time eventually. I hope this answers your question! Please email me if you have any more. :)


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